- Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more.
- Series of Email Campaigns will be executed which includes the following:
- The Welcome Email Series
- The Standard Promotional Campaign.
- The Seasonal Campaign.
- The Post-Purchase Email.
- The Newsletter Campaign.
- Finally the Re-Engagement Campaign.
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.
Things To Keep In Mind
First impressions count. A lot. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. By doing nothing, you make it difficult to create a strong impression.
A top priority for email marketing this year is to increase subscriber engagement, becoming even more important than segmentation, email marketing analysis and lifecycle messaging. If you can increase subscriber engagement with every email you send, then you will increase sales, average revenue per customer and overall company profits.
It’s always a good idea to keep subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent milestones, awards and good press.