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Target CPA: Sets bids to get the most conversions possible while reaching your average Cost-Per-Acquisition (CPA) goal.
Target ROAS: Sets bids to help you get the most conversion value while maintaining your Target Return On Ad Spend (ROAS).
Maximize Clicks: Sets bids to get the most clicks within your budget.
Target Impressions Share: Automatically sets your bids to increase your ads’ chances of appearing in the search page area you select.
Target Search Page Location: Adjusts bids to get your ads to the top of the page or the first page of search results.
Target Outranking Share: Sets bids to outrank another domain’s ads.
Enhanced CPC: Adjusts your manual bids up or down to help you get more conversions.